01Scoring
Lead Score Generator
Translate gut-feel into a defensible ranking across strategic alignment, funding value, competitiveness, relationship, readiness and timing.
Preview
Chaos → Clarity · Built for Non-Profits
Turn fundraising
chaos into clarity.
Signal is the lead-scoring tool for non-profit executives. Rank every grant, donor and partnership on a single, defensible score — so your team chases likely income, not noise.
Watch the 5-minute demo video↑ board-ready in a week
Why Signal
Built for the messy bits of fundraising.
Signal exists because fundraising teams are buried in spreadsheets, prospect lists and end-of-quarter panic. It strips the work back to the single question every board needs answered: which opportunity is most likely to land?
- 01Too many leads. Not enough time to assess them properly.
- 02Fundraising teams chasing activity instead of likely income.
- 03No clear way to prioritise grants, donors, sponsors and partners.
- 04Decision-making that lives in three people’s heads, not in a system.
See it in action
A 30-second peek. A 5-minute walkthrough.
Watch how Signal turns a tangled list of grants and donors into a defensible priority list — without leaving your inbox tab open for six weeks.
Email required · 5 minutes · no sales call
Silent dashboard preview
"Lead score 87. Apply by Friday."
A short, silent walkthrough of Signal's dashboard, pipeline and board-ready exports.
Signal · Dashboard preview00:15 loop
Meet the founder
I built Signal because I needed it.
Louise Keys has spent over 20 years inside Australian non-profits — as Project Manager Strategic Projects, Marketing Manager, Campaign Manager and National Manager of Community Fundraising. Along the way she helped raise more than $30M for type 1 diabetes research and built the systems that let small teams pursue big opportunities.
20+
Years in NFPs
$30M+
Raised for research
MA · CAPM
Applied Anthropology · PM
"Signal is the tool I wished I'd had at every non-profit I've worked in. I built it for my own professional need, tested it on real pipelines, and put it in front of real boards before I let anyone else near it. It works — because I have lived this problem for 20 years."
— Louise Keys
Experience
Breakthrough T1D (formerly JDRF)NAISDARafiki MwemaThe Fathering ProjectBritish Red CrossAustralians for Mental Health
Certifications
MA Applied Anthropology & Development StudiesCAPM (Certified Associate Project Manager)Diploma — Events Mgmt & Marketing
10%
of every paid subscription
Every subscription changes lives
Every paid EBBE Signal subscription helps non-profits become more sustainable — while automatically supporting children recovering from trauma through Rafiki Mwema.
10% of every subscription is donated to Rafiki Mwema — a charity supporting the healing and long-term safety of Kenyan children who have survived unimaginable trauma.
Live impact counter coming soon
The Signal Suite
Six tools that actually land grants.
Use Signal end-to-end or just the parts you need this week. Switch lanes anytime. Designed to fit between the school run and the next board meeting.
01
02Executive view
Board-Ready Dashboard
A single screen for senior leadership. Win rate, secured funding, top opportunities, status mix — clear enough for the next board meeting.
Preview
03Pipeline
Opportunity Pipeline
Filter by source, area, partnership program, next step. Sort by score, value or deadline. Page through dozens of opportunities without losing the plot.
Preview
04Forecasting
Funding Calendar & Budget Phasing
See application windows and deadlines on a timeline. Forecast cash phasing by month so finance and fundraising finally speak the same language.
Preview
05Get-it-done
Action Items
Turn opportunities into priority actions. Assign responsibility, set due dates, pin the most urgent to your dashboard — never miss a deadline again.
Preview
06Reporting
PDF & Excel Exports
One-click branded exports for board packs and grant team handovers. Opportunity Summaries, Pipeline reports, Calendar and Budget Phasing — all on EBBE-letterhead.
Preview
What we believe
Behind every grant is a person.
01
For the kid who needs the program.
Behind every grant is a person waiting. A young dancer who needs the mentorship. A survivor who needs the shelter. A family who needs the meal. We work in non-profits because the alternative — them going without — is unthinkable.
02
For the cause that keeps us awake.
Most days nobody sees what we carry. The deadlines, the rejections, the late nights writing acquittals after a 12-hour day. We do it because we believe the world is changeable, and that the change starts with the work we are doing today.
03
For the people, by people who care.
EBBE Signal isn't software for the sake of software. It's a quiet tool built by someone who's lived inside the chaos — so that fundraisers can spend less time triaging spreadsheets, and more time doing what only humans can: building the relationships that fund the change.
Ready?
Find your funding signal.
Start free. No credit card. No commitment. Get a defensible priority list in front of your board by the end of the week.
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